Shore
March 1, 2022
Identity · 2022
Art direction
An identity built from stone, glass, and one blue sphere. Quiet enough to last, specific enough to remember.
Overview
Shore is an identity built from stone, glass, and one blue sphere — quiet enough to last, specific enough to remember.
Focus areas
- Material palette with a single accent anchor
- Typographic restraint across print and screen
- Motion rules that never competed with the mark
Outcome
A system that could stretch across touchpoints without diluting the core gesture.